Marketing and Search Engine / Social Media Optimisation
If you don’t appear among the top search results, you’re losing a lot of opportunities.
Users look for everything through search engines (Google, Bing, Yahoo) and social networks (Facebook, Twitter, YouTube).
Search Engine Marketing (SEM) is the set of techniques that increases your website’s visibility in search engines and on social networks.
Here at Whads we can improve your content’s performance by evaluating your website and implementing SEM strategies.
Search Engine Optimization (SEO). We will optimise your website’s structure and content in order to improve its positioning in search results, looking at keywords, page titles, text, highlights, domain name suitability, international SEO, etc. Aside from the semantic content, our programming is based on CSS and HTML 5 accessibility guidelines.
Search engine advertising. Placing ads in the search results or content. Choice of keywords, design and wording of ads, selection of media (AdWords, Bing, Facebook, etc), results evaluation, ROI control, use of Google Analytics, etc.
Social Media Marketing (SMM). Use social networks (Facebook, LinkedIn, YouTube, etc.) as a platform for promoting your business: automatic content publication, “like” and “tweet” icons on pages, YouTube integration, advertising, social apps.
Link building. Create links that lead to your content in order to improve your positioning: inclusion in directories, competitor analysis, press releases, digital public relations, link exchanges, blogger relations, etc.
SEO tools. Evaluate and measure your SEM strategy with the best tools available: Google Analytics, Sitemaps, ranking monitoring, webmaster tools, etc.